Basketball drives obsession over the end results.

And often lost in the sauce is the process.  Players don’t only score in isolation. Teams don’t use the same strategy against every opponent. 

Context matters.

This publication is dedicated for hoop heads that want to read beyond the headlines and appreciate the nuances of the game through a balance of film, analytics, and of course, context.

Because sometimes a pull-up three is the absolute worst shot to take…and sometimes it’s the best one available.